I was contacted by Ted Baker to overhaul the way they shoot for their Wholesale department for their concession clients to make it more effective.

After understanding how the logistics process worked with the Wholesale Department we established an optimal timeline to get as many assets shot for the new seasonal clothing range. From this, we built to database tracker and organized shipments and how they were packed when delivered to the studio.

I'd budget for the photographic needs for the job in order to meet the required target. Which involved Hiring a large studio, building sets and lighting them, networking computer, setting up remote servers, building a product style guide, hiring and managing a number of Photographers, Stylists, Retouchers and Runners, etc.

This so successful that we ran this project for 3.5 years shooting 6 times a year.