I was contacted by Chornext a German-based watch brand to help them improve their product photography. They wanted to set up an in-house studio and develop a signature style for their brand.

After sorting out the logistics with lighting hire in Germany, I flew out for testing rounds to present to the CEO and board of directors. The testing round gave them many options on how their product may look in terms of photographic style.

Once the style and presentation format was signed off, I flew back out and set up a studio, and worked out the style guide and retouch process.